In years past, people who built small businesses had to rely on simple means like flyers and word of mouth to help their company grow. Today, however, there are literally dozens of highly effective tools available to small business owners. From tools meant to enhance your content marketing efforts to those designed to help make your analytics more efficient, these are the top 10 tools you should incorporate into your small business marketing strategy today.
If you’re not familiar with BuzzSumo, you’re missing out. Designed to help marketers conduct content and keyword research, BuzzSumo lets you search a keyword and see how previously published content that covers the topic has performed. Ideal for marketers who need help mining topic ideas or discovering what’s trending in their industries, BuzzSumo is the perfect service for high-level content and topic research.
Ideal for marketers who can’t or simply don’t want to keep track of complex email schedules, MailChimp is an automated mail service that allows you to schedule emails, integrate your blog subscriber list, and track things like open and click rates. Perfect for sending out weekly newsletters or promotional emails surrounding sales, blog posts, or social media content, MailChimp is the ideal email marketing tool to take the headache out of regular email correspondence.
As your business grows, you’ll want to be able to keep track of what people are saying about your company. Mention is perfect for this. The tool allows you to monitor online mentions of certain keywords, phrases, and brand names, so you can track your standing with your customers and competitors.
While social media is an incredibly important part of small business marketing, it can be difficult to manage your presence on several different platforms at once. Fortunately, there are social media management tools like Oktopost. Oktopost allows you to share content, keep track of conversations with or among customers, and track your analytics for all of your social media platforms, all in one place. It’s the busy small business owner’s dream come true.
SEMrush is a great tool for small business marketers who want to keep an eye on their SEO, keyword rankings, and analytics. Use the tool to estimate how difficult a keyword will be to rank for or to keep track of your ranking and paid search results compared to your competitors’. You can also use SEMrush to launch large campaigns for your company and keep track of all the metrics on one simple dashboard.
Did you know that posts with images get an average of 94% more views than posts without images? Unfortunately, it’s not enough to just grab a grainy stock photo off of the web and slap it into a blog post, though. To get the most possible traction out of images, you’ll need to create them yourself. Sound complicated? Think again. Canva is simple, streamlined image design software that allows marketers to create everything from website banners to infographics. Perfect for the marketer with no graphic design experience, Canva makes it easy for anyone to create beautiful, custom graphics that will add value to online content.
Looking to get more advanced with your online marketing and SEO? Try Uberflip. Uberflip is a content experience management platform that allows you to display curated content and customized calls-to-action to different visitors. The service works by aggregating all of the content on your site and allowing you to use it to create custom content packages for your customers. This can help you increase conversions for buyers in each stage of the buyer’s journey and create a more customized experience for increased engagement. According to case studies listed on the company’s site, some businesses have enjoyed as much as a 473% increase in page views after using Uberflip.
Salesforce is a CRM (customer relationship management) software that allows marketers to manage their company’s interactions with clients. Currently ranked the #1 CRM in the world, Salesforce is an amazingly customizable solution that allows you to grow your business, manage your contacts, and build relationships with your customers.
- Canned Responses for Gmail
If your company uses Gmail as an email server, you have access to a tricky little app called “Canned Responses.” Most small businesses get dozens of the same types of emails over and over again. These emails could be questions of the same nature or inquiries about how to reach someone or do something. Canned Responses is designed to take the headache out of responding to these emails. With Canned Responses, you can create a “canned response” and send it quickly and easily. No more typing identical emails multiple times a week.
Listing your website on Google+ is one of the best ways to leverage your company’s SEO and appear more prominently in Google’s local SERPs. Create a Google+ page for your company for increased visibility and more customer engagement.
The Case for Small Business Marketing Tools
While there are many ways to market your small business, these simple tools can help make the process easier and less of a headache. Whether you need help managing your email or posting across all of your social media platforms at once, these 10 innovative tools are here to make your daily life easier and more streamlined.
To get more helpful small business marketing tips, or to speak to our team of professionals about developing a small business marketing plan that works for you, contact Quantum Point Strategies today!