Internet marketing has been around for several years, and it’s gone through countless changes during that time. Strategies that worked last year may be obsolete now. Some tactics that got quick results five years ago will put you on the Google blacklist today. And speaking of Google, it seems like they change the rules for online marketing every time you turn around.
It can be really hard to keep up with all those shifts in the internet marketing world. But marketing your business online is a must-do for any business that wants to survive in today’s competitive climate. Staying on top of all those changes can be a hassle, but the possible payoff is worth it. Here are a few reasons why, even though it’s a gargantuan task, skipping internet marketing would be a big mistake.
Everyone Shops Online Now
Gone are the days when your future customers went looking for you in the yellow pages. Today’s preferred method of browsing for shops and service providers is Google, and that’s why you have to optimize your business website and social media accounts to catch those people’s attention. Even a basic website and some good keyword research could make a big difference for your business.
Another benefit of online marketing is that you can expand your customer base beyond your neighborhood. While some companies can only effectively serve local customers, if your products can be shipped or your services could be performed from anywhere, your possible online reach is limitless – but only if your new customers can find you online.
Your Website Could Become Your Best Salesperson
A good website will answer most questions about your company, products, and services. It’s operational around the clock – even on weekends and holidays. No matter what time it is, an optimized and responsive website can shorten your sales cycle as your prospective customers dig around and get to know, like, and trust you enough to want to do business with you.
Just a few more benefits to consider as you work on building your online presence:
- Internet marketing is far less expensive than traditional print and media advertising.
- You can reach new customers even if they don’t know your business exists until they go searching online for the products and services you offer.
- You can improve your marketing results by tracking and tweaking your efforts to see what’s working and what needs more work.
- Your new customers are researching your business first, before you even know they’re considering buying from you. Your website helps them form their first impressions of your company.
Don’t Forget to Use Social Media
If you are averse to social media, you’re not alone. While “normal” users flood Facebook with cute cat videos, businesses use it and other social media platforms to reach prospective customers where they already hang out. It’s like posting a billboard ad at the corner of a busy intersection. Even if they’re not actively looking for your products and services, people who see your advertising are more likely to remember it when they’re ready to make a buying decision.
Businesses can use social media to drive targeted visitors to their websites. Social media also offers a great way to connect on a personal level with potential customers. Use your social media accounts to give people helpful advice, share special events and offers, and inform browsers about your company. Be authentic and honest with them. Let them see who you are and what your business is all about.
Internet marketing is a big job for any business to tackle. But once you see a stream of new customers coming in because they found you online and liked what they saw, you’ll be glad you did it.